Internet Marketing also known as (online marketing, digital marketing, online business, web marketing) is the latest marketing techniques and process of web advertising business or brand, product and service, over Internet. The main goal is to driver website traffic (visitors ), sign ups, leads, sales … using the latest marketing techniques of web advertising through digital channels such as search engines, social media, websites, blogs, email marketing. If you still do not understand the street market shift to an online market or internet market. Do you know that now days 80 % of the web traffic is mobile traffic and the rest PC and Laptops.
So are you imaging how big this DIGITAL MARKET is right now and what about the near future? Taking a business to the next level using Internet marketing to promote and/or sell something is a normal stuff today.
Today’s internet marketing, or online marketing, is rapidly growing. No longer limited to have shops, stores, print, ……. companies are finding new, innovative and most importantly, inexpensive ways to reach potential customers.
Internet Marketing is one of the latest marketing techniques where you can promote your business or brand using internet. Some important aspects of internet marketing which helps to promote your brand includes SEO, Social Media, PPC, Affiliate Marketing, Email Marketing.
Different Types of Internet Marketing :Search Engine Optimization – Process of generating organic traffic to the website when the users looks for his query in search engine. Is one of the technique to optimize webpage or website to generate organic traffic.
Social Media – Promoting your brand or service on different social media channels which includes Facebook, Twitter, Instagram where you can find your audience by targeting & showing your ad to generate traffic or sale.
Pay Per Click – One of the marketing technique where you can target your audience & you can generate traffic or sale on real time basis. Different types of ppc ads – Search ads, display ads, video ads etc.
Affiliate Marketing – Technique to promote your brand or to drive sale by promoting your ad or website on some other website. It is a marketing practice wherein a business pays an online retailer, e-commerce site or blog for each visitor or sales that these websites make for their brand.
Email Marketing – Reaching out to your customers via mail by sending bulk mails.
Display Advertising: To increase the business or increase the product awareness, most people do display advertisement, in which their advertisement can be displayed on other websites. This way one can also increase traffic to their website.Inbound Marketing: This type of Internet marketing includes sharing of your business content to your targeted audience, it is one of the many ways to convince your audience to become your loyal customer.Search Engine Marketing – SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines.
Search Engine Optimization: Unlike search engine marketing, SEO uses the unpaid process of promoting your business. This includes keyword research, link building, and social media marketing.
Social Media Marketing: Social media marketing is the process of promoting a business or website through various social networks like Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and more.